Your customers will consider you according to your Marketing
Something new always starts with a vision that inspires others to follow it. My job is to believe in your mission and work with you to ensure your success by identifying and developing your particular concept and helping you implement it
Marketing is your BRAND
Your brand is your business card and is the reason why your customers choose it.
Who you are? Because you exist? If people can not easily answer these questions, your brand will suffer. I can help you clarify and communicate your brand and underline your vision
Marketing is your VISION
We must ensure that your message supports your vision by reviewing the information systems you use.
My strategic review includes public relations efforts, printed and digital advertising material, marketing and media, website, indoor and outdoor advertising and all points of contact with customers, etc.
Having all the information working in unison, obeying a Strategy, to support your image is crucial.
Marketing is your MISSION
Whatever your mission statement, I will help you by focusing on the elements that support and help execute that component of your pyramid.
Marketing is your IDENTITY
Your identity is essential to establish a connection with your customer base.
Through their proposal, people experience their hotel before they visit it in person.
I will help you to clearly differentiate yourself from your competitors and to separate yourself from them.
One of the fundamental functions of your sales and marketing team is to develop strategies that allow you to obtain a greater market share in your target business. Many hotels make a reasonably effective sales effort in origin, but few have the creativity to divide each market segment and develop a strategy to achieve a change in their favor.
To increase revenues sustainably, it is essential that this strategy is also driven by business management, customer arrival, and technology, thus diversifying distribution channels to their full potential so as not to depend on any in itself.
I provide a critical analysis of a hotel’s current marketing strategy, comparing it with industry and competitive practices. We identify the gaps in the market positioning of the hotel, providing solutions in line with the objectives we want.
Each marketing strategy requires complementing public relations activities to achieve maximum penetration and knowledge of the possible market in the issuing markets of hotels and restaurants.
I provide the experience and the ability to train the hotel’s own resources to generate potential customers and presence where necessary.
- I evaluate your team and your action plan.
- I check for corrective actions in the short term while working on long-term solutions
- I evaluate your sales and booking procedures and the competition
- I analyze the different market segments and make a plan for each one
- I review and evaluate your position within the competitive set and I design a plan to take advantage of all the opportunities
DIRECT SALES STRATEGY
Developing and implementing working methodologies strategies and operational procedures aimed at disintermediation
WEBSITE REVENUE OPTIMIZATION
Improving the Conversion of your Website and through Revenue Management policies offering the inventory of your rooms at the best price
Designing and executing each stage of the Marketing Plan, from the offline actions, the integration and online activation, Social Media Management, or media acquisition and relationships with press.
CRM STRATEGY & MANAGEMENT
Controlling guests' experience from the moment of booking, focusing on the best customers with personalized and relevant offers, aligning strategies with integrated digital marketing plans