Adding value through repositioning has been a constant component of my strategies to improve return on investment

The correct positioning of a hotel is really a complex process. Continuously changing market factors, including external economic forces, changes in demand patterns and changing competitive pressures, can influence the success of a property and force an owner to reevaluate the position of its asset.

Based on the client’s objectives, I provide the necessary research to help in the decision-making phases, developing a Hotel Repositioning plan and then executing the Strategy

Aligning the objectives sought with new service and operational standards, have to go without doubt, with the rethinking of the Sales and Marketing strategy

We will define the Operating Procedures and Service Standards.

We will specify the objectives and procedures individually and collectively. And we will put in place ways to measure and monitor the development of them.

My job is to help define the right strategy for your hotel and provide support to your management team, at the hotel level, to implement this strategy in the operations and throughout your plan of commercial and marketing actions


Developing and implementing working methodologies strategies and operational procedures aimed at disintermediation


Improving the Conversion of your Website and through Revenue Management policies offering the inventory of your rooms at the best price


Designing and executing each stage of the Marketing Plan, from the offline actions, the integration and online activation, Social Media Management, or media acquisition and relationships with press.


Controlling guests' experience from the moment of booking, focusing on the best customers with personalized and relevant offers, aligning strategies with integrated digital marketing plans

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